Maximum impact and low cost per contact

Direct marketing is a major tool in countries where the postal service operates.  Sending personalized promotional material to potential clients is more effective than using the mass media, such as press, magazines and TV.

To this date, Latin American countries have partially used this method, due to lack of reliable information by segment and efficient/cost-effective distribution systems.   

Direct Markenting

In the United States, where direct marketing is widely used, each person receives an average of 700 mailings per year.  In Europe, this average goes down to 250-350, while in Latin America it decreases to 5 mailings per person each year.

Direct marketing Development graph

Urbano expects to change this situation by making its mass mail delivery service to become an effective communications channel.  Urbano’s experience, technology and processes allow customers to expect a minimum response of 3%, through an attractive publicity.